Gift Cards

Advantages of Gift Cards:
Gift cards in your business increases your chances of your customers shopping with you by 50%

Immediately gain capital in your business. Promote multiple gift and loyalty campaigns simultaniously.

With all of the advantages that gift cards offer, what more could you ask for?

Share in your customers' joy when they use their gift card for the first time.

More Sales:
Gift cards increase customer loyalty and shopping frequency.

Impulse Buying:
Gift cards customers have the feeling to spend freely compared to cash and even credit card customers.

More Expensive Merchandise:
Gift cards entice customers to purchase more expensive merchandise than they had originally planned to buy.

Competitive Weapon:
Gift cards are kept in wallets and purses across the nation and are the #1 gift around the holidays.

Show up your competitors with a better looking gift card.

Enhanced Advertising:
Customers show off their gift cards when they receive them as gifts.

Make sure to grab their attention with something the whole family will love.

Steadier Sales:
Cash shoppers buy more on paydays and just before holidays

Gift card shoppers buy daily.

Customer Loyalty:
Customers that have a gift card tend to shop again at your business.

Offer your customers rewards to keep them coming back.

Gift Card Facts

Gift cards ranked No. 1 on the list of gifts Americans plan to buy, followed by apparel, personal products including cosmetics and lotion, toys, then music and movies.

Most Popular Industries for Gift Cards

•30% Department Stores

•30% Restaurants

•12% Bookstores

•11% Electronic Stores

•10% Discount Stores

•7% Clothing Stores

The Facts

•More than 95% of all Americans have received or bought gift cards.

•More than 50% of consumers plan to purchase gift cards in the holiday season.

•The average consumer will spend $155 on gift cards in the holiday season.

•Gift card sales were 24.9 billion in 2008 during the holiday season

•Gift cards were the most requested item during the holiday season in 2008

with 54.9% of consumers asking for them.

•Gift card sales were 26.3 billion in 2007 during the holiday season.

•12% of all gift sales during the holidays in 2007 were gift cards purchases.

•Gift card sales were 25 billion in 2006 during the holiday season.

•61% of consumers who received a gift card, spent more than the value of the card.
•55% of those consumers made more than one trip to use up the card.
•45% of all adult consumers used Gift Cards in 2003 spending an average of $200.

•10%-20% of the gift card value may never be used according to recent studies.

•When a consumer uses a gift card, the amount of the sale is 61% above the value of the card.